Jamaica Blue
Change Your Day at Jamaica Blue
Change Your Day at Jamaica Blue
Jamaica Blue, a premium coffee destination located in shopping centres across Australia, is renowned for its exceptional coffee experience, particularly its specialty in Jamaica’s Finest Blue Mountain Coffee. To encapsulate the brand’s essence and showcase their expertise, Jamaica Blue partnered with headmark™ to create a video that would highlight their commitment to quality coffee and a delightful café experience.
Objectives
Capture the essence of Jamaica Blue: Reflect the brand’s premium positioning and expertise in coffee.
Showcase the delightful café experience: Highlight the inviting, modern ambiance of Jamaica Blue cafés.
Reinforce the brand message: Communicate the concept "Change Your Day at Jamaica Blue" effectively.
Our strategy centred around developing a concept that embodied Jamaica Blue’s unique selling propositions and conveyed its fresh, vibrant, and expert tone. This led to the development of the "Change Your Day at Jamaica Blue" video concept.