Lindt Chocolate Shops
LINDOR Blood Orange
Lindt Retail embarked on an exciting undertaking to introduce a new flavour to their LINDOR range—Blood Orange. This launch required a comprehensive campaign that could seamlessly integrate both online and offline marketing efforts. headmark™ was selected to spearhead this initiative, tasked with ensuring a cohesive and compelling rollout across all mediums, while also managing the production and distribution of campaign assets to Lindt's 18 Chocolate Shops nationwide within an exceptionally tight timeframe.
The primary goals of the campaign were
To create a visually stunning and impactful campaign that would draw attention both online and in-store.
To generate curiosity and desire for the new Blood Orange flavour among existing and potential customers.
To ensure all retail locations were equipped with the necessary promotional materials in a timely manner, facilitating immediate sales upon launch.
To achieve these objectives, headmark developed a multi-faceted strategy that included the following elements:
Creative Development
Designed eye-catching visuals and engaging content to highlight the uniqueness and allure of the Blood Orange flavor.
Crafted a consistent and enticing narrative across all marketing channels, emphasising the indulgent and refreshing qualities of the new flavour.
Digital Campaign Execution
Leveraged social media platforms, email marketing, and the Lindt website to create buzz and anticipation leading up to the launch.
Implemented targeted online ads to reach a broader audience and drive traffic to both the online store and physical locations.
In-Store Experience
Produced high-quality point-of-sale materials, including posters, banners, and display stands, to enhance the visual appeal of the stores.
Coordinated the distribution of these assets to all 18 Chocolate Shops, ensuring consistency in branding and messaging across all locations.
The meticulous planning and swift execution by headmark™ ensured that the LINDOR Blood Orange campaign was not only delivered on time but also exceeded expectations. Key achievements included:
Rapid delivery of all campaign assets to stores, setting a new benchmark for efficiency.
Increased foot traffic and online engagement, driven by the captivating visuals and strategic promotional efforts.
Strong initial sales of the new Blood Orange flavour, validating the effectiveness of the campaign.
The successful launch of the LINDOR Blood Orange flavour demonstrated headmark's capability to manage complex, multi-channel campaigns with precision and creativity. By delivering a visually appealing and cohesive marketing effort, headmark™ played a pivotal role in making the new flavour a standout addition to the LINDOR lineup.
