Go Beyond the Limits

Yokohama sought to shift their focus towards dominating the off-road market. While they are already a well-respected authority in the performance tyre arena, they wanted to enhance their recognition in the off-road segment.

Yokohama offers a premium selection of off-road tyres under the Geolandar brand, which have a proven track record of excellence.

Equipping your 4x4 or SUV with All Terrain or Mud Terrain tyres significantly boosts off-road capabilities. Standard Highway Terrain tyres, which come with most 4x4s, are more suited for on-road use. Choosing the right 4x4 tyres involves balancing on-road handling and safety with off-road traction.

headmark™ was tasked with creating a suite of videos for social media to showcase the capabilities of Yokohama’s All Terrain and Mud Terrain tyres.