Swiss Superstars | Lindt X Roger Federer Campaign

Lindt Cafés & Shops came to us with an exciting campaign – to promote an in-store competition to win a trip for 2 to Switzerland to meet the brand’s global ambassador, tennis superstar Roger Federer! The challenge for headmark was to substantially increase foot traffic to their key locations through beautiful creative and strategic advertising. One barrier was that we …

A Polished Job| Renovating for Profit

Renovating for Profit (RFP) – the brainchild of Australian ‘Renovation Queen’ Cherie Barber – provides in-depth property renovation courses. Since 2009, it has trained more than 11,000 students in a disciplined, highly strategic manner in the art of renovating for profit. RFP came to us because they were ready to take their brand to the next level. They wanted it …

Yokohama| I Am Your Next Tyre

One of our major clients Yokohama has strong awareness in the Australian market, thanks in large part to the campaign we ran in 2016 around the concept of ‘I Am Yokohama’. This highlighted the benefits of having quality tyres, underscoring the impact they have on safety, performance, comfort and cost. As a result, customers were influenced to ask more questions …

Muffin Break| Making Good Moves

Long-term client and iconic Australian brand Muffin Break challenged us to come up with a name and help design a game for their valuable franchisees. The game needed to inject fun into the training process while underscoring key brand values. Muffin Break’s motto ‘Good Goes In’ reflects their belief that a little goodness should go into everything they do – …

Granite Transformations| Putting the Experts Back in the Kitchen

Our campaign re-positioned the brand as a dominant force in the marketplace. We amplified their core message of ‘affordable luxury’ and leveraged the power of brand ambassadors Shaynna Blaze and Chrissie Swann. We created a stylish commercial which played well on TV regionally and across social in Metro, then boosted reach on social using competitions and sophisticated targeting.

Montezuma’s Mexican| Turning Up the Heat

Montezuma’s Mexican restaurants have been established as a brand in Australia for almost forty years – their first franchise opened in 1978. Since then, they’ve grown into a network of seventeen festive, family-oriented restaurants across the country. While Montezuma’s felt they knew who they were as a brand, they didn’t know how to translate that visually and linguistically across the …

Zest. Personalized Care| Building the Road to Glory: The Pararoos

To build awareness of the inaugural three-year partnership between Zest Care and Australia’s Paralympic Football Team, the Pararoos. We were to do so in a way which raised the profile of both parties and increased support for the team. There was minimal marketing collateral already in place, giving us a lot of scope for creativity. The Pararoos had also just …

Braiform| Taking the Humble Coat-Hanger High-End

Braiform are global leaders in the supply of garment hangers, packaging and GNFR (Goods Not for Resale) solutions to the retail industry. The company briefed Headmark to design a new Wooden Hanger catalogue for their global customers. Wooden hangers are at the premium end of the Braiform business, often designed bespoke for high-end clients. Sales had been slow in this …