Granite Transformations| Putting the Experts Back in the Kitchen

Our campaign re-positioned the brand as a dominant force in the marketplace. We amplified their core message of ‘affordable luxury’ and leveraged the power of brand ambassadors Shaynna Blaze and Chrissie Swann. We created a stylish commercial which played well on TV regionally and across social in Metro, then boosted reach on social using competitions and sophisticated targeting.

Montezuma’s Mexican| Turning Up the Heat

Montezuma’s Mexican restaurants have been established as a brand in Australia for almost forty years – their first franchise opened in 1978. Since then, they’ve grown into a network of seventeen festive, family-oriented restaurants across the country. While Montezuma’s felt they knew who they were as a brand, they didn’t know how to translate that visually and linguistically across the …

Zest. Personalized Care| Building the Road to Glory: The Pararoos

To build awareness of the inaugural three-year partnership between Zest Care and Australia’s Paralympic Football Team, the Pararoos. We were to do so in a way which raised the profile of both parties and increased support for the team. There was minimal marketing collateral already in place, giving us a lot of scope for creativity. The Pararoos had also just …