No Baby Steps For This Brand! | One Fine Baby

One Fine Baby Each year, One Fine Baby shows are held in both Melbourne and Sydney, featuring some of the best baby-related vendors in Australia. One Fine Baby is the ideal destination for mothers and mothers-to-be. These women desire carefully curated, beautiful (yet practical) products and services designed to meet maternity, infant and toddler needs. After success in running shows …

Davey Award-Winning Stuff

Reading Time: 4 mins Two Davey awards put a winning sheen on 2018 for us. We won the Gold Davey for Best Corporate Branding for Q-Audit, and a Silver Davey for Best Integrated, B2C Campaign for Muffin Break (Ooshies Mighty Mini Meal Campaign). Let’s take a look at how we did it… Our re-branding process is intense at the best …

headmark Win Big at Sydney Young Entrepreneur Awards!

Reading Time: 2 mins Independent creative agency headmark took home the hotly-contested Marketing category at the 2018 In their inaugural year and founded by Business News Australia, headmark’s win in the Sydney marketing category was awarded to founders Sharne and Nigel Patient. It followed a rigorous process involving interviews, a review of processes, insights into successful projects and a proof …

Swiss Superstars | Lindt X Roger Federer Campaign

Lindt Cafés & Shops came to us with an exciting campaign – to promote an in-store competition to win a trip for 2 to Switzerland to meet the brand’s global ambassador, tennis superstar Roger Federer! The challenge for headmark was to substantially increase foot traffic to their key locations through beautiful creative and strategic advertising. One barrier was that we …

A Polished Job| Renovating for Profit

Renovating for Profit (RFP) – the brainchild of Australian ‘Renovation Queen’ Cherie Barber – provides in-depth property renovation courses. Since 2009, it has trained more than 11,000 students in a disciplined, highly strategic manner in the art of renovating for profit. RFP came to us because they were ready to take their brand to the next level. They wanted it …

Be Real. Not Authentic.

Even people who have only dipped a toe into the gushing visual river of Instagram know that this poor word has been used – sans irony – as a selling point for everything from cellulite cream to subliminal mindfulness programs. Until it has actually become a pointer to something which is the exact opposite of authentic. Consumers have bullsh*t fatigue. …

Yokohama| I Am Your Next Tyre

One of our major clients Yokohama has strong awareness in the Australian market, thanks in large part to the campaign we ran in 2016 around the concept of ‘I Am Yokohama’. This highlighted the benefits of having quality tyres, underscoring the impact they have on safety, performance, comfort and cost. As a result, customers were influenced to ask more questions …

Muffin Break| Making Good Moves

Long-term client and iconic Australian brand Muffin Break challenged us to come up with a name and help design a game for their valuable franchisees. The game needed to inject fun into the training process while underscoring key brand values. Muffin Break’s motto ‘Good Goes In’ reflects their belief that a little goodness should go into everything they do – …

Granite Transformations| Putting the Experts Back in the Kitchen

Our campaign re-positioned the brand as a dominant force in the marketplace. We amplified their core message of ‘affordable luxury’ and leveraged the power of brand ambassadors Shaynna Blaze and Chrissie Swann. We created a stylish commercial which played well on TV regionally and across social in Metro, then boosted reach on social using competitions and sophisticated targeting.