Yokohama| I Am Your Next Tyre

One of our major clients Yokohama has strong awareness in the Australian market, thanks in large part to the campaign we ran in 2016 around the concept of ‘I Am Yokohama’. This highlighted the benefits of having quality tyres, underscoring the impact they have on safety, performance, comfort and cost. As a result, customers were influenced to ask more questions …

Montezuma’s Mexican| Turning Up the Heat

Montezuma’s Mexican restaurants have been established as a brand in Australia for almost forty years – their first franchise opened in 1978. Since then, they’ve grown into a network of seventeen festive, family-oriented restaurants across the country. While Montezuma’s felt they knew who they were as a brand, they didn’t know how to translate that visually and linguistically across the …

Zest. Personalized Care| Building the Road to Glory: The Pararoos

To build awareness of the inaugural three-year partnership between Zest Care and Australia’s Paralympic Football Team, the Pararoos. We were to do so in a way which raised the profile of both parties and increased support for the team. There was minimal marketing collateral already in place, giving us a lot of scope for creativity. The Pararoos had also just …

Braiform| Taking the Humble Coat-Hanger High-End

Braiform are global leaders in the supply of garment hangers, packaging and GNFR (Goods Not for Resale) solutions to the retail industry. The company briefed Headmark to design a new Wooden Hanger catalogue for their global customers. Wooden hangers are at the premium end of the Braiform business, often designed bespoke for high-end clients. Sales had been slow in this …

Yokohama| I AM Yokohama

When it comes to buying tyres, customers often begrudge spending money and time selecting the type of tyre needed for their car. In a lot of cases, they’re unaware of the benefits that choosing a quality tyre can have on a car’s performance and safety. Japanese tyre manufacturer, Yokohama, wanted to promote the importance of buying quality tyres to its …

Linx Institute| A bold new strategy

With plans to expand their facilities, footprint and move onto the international stage, Empower College challenged us to re-launch their brand as a contemporary industry leader. This rebrand required an engaging new name, logo, website and all supporting documents to position the college as an industry leader. We undertook an in-depth discovery process into the current student faculty, barriers to …

Lindt| We’re the cherry on their sundaes

With the launch of a new collection of Excellence Milkshakes just in time for summer, Lindt Chocolate Cafés and Shops tasked us with rolling out the print and digital campaign to showcase the new milkshakes which are made with world-famous Lindt Excellence blocks. The new product called for a new direction for Lindt, presenting a relaxed vibe whilst maintaining the …