Below you'll find a list of all posts that have been categorized as “brand development”
Lindt Cafés & Shops came to us with an exciting campaign – to promote an in-store competition to win a trip for 2 to Switzerland to meet the brand’s global ambassador, tennis superstar Roger Federer! The challenge for headmark was to substantially increase foot traffic to their key locations through beautiful creative and strategic advertising. One barrier was that we …
Renovating for Profit (RFP) – the brainchild of Australian ‘Renovation Queen’ Cherie Barber – provides in-depth property renovation courses. Since 2009, it has trained more than 11,000 students in a disciplined, highly strategic manner in the art of renovating for profit. RFP came to us because they were ready to take their brand to the next level. They wanted it …
Montezuma’s Mexican restaurants have been established as a brand in Australia for almost forty years – their first franchise opened in 1978. Since then, they’ve grown into a network of seventeen festive, family-oriented restaurants across the country. While Montezuma’s felt they knew who they were as a brand, they didn’t know how to translate that visually and linguistically across the …
To build awareness of the inaugural three-year partnership between Zest Care and Australia’s Paralympic Football Team, the Pararoos. We were to do so in a way which raised the profile of both parties and increased support for the team. There was minimal marketing collateral already in place, giving us a lot of scope for creativity. The Pararoos had also just …
ACIA – the Australian Community Industry Alliance – needed to update their tired brand to reflect their standing as a serious body that represents quality care in the industry, while still marking them as approachable and warm. They provide advice to the Attendant Care Industry and Disability Support Providers under the National Disability Insurance Scheme (NDIS). We needed to underline …
Blogging is a critical tool for any business. In fact, data collected by USA based marketing specialists Hubspot found that almost 40% of all businesses in the USA utilise blogging for marketing purposes and those companies that do blog have 55% more website visitors than those who do not. What exactly is a blog? Generally speaking a blog is a …
“Change has never happened this fast before, and it will never be this slow again” – Graeme Wood “Content marketing is the only marketing left” – Seth Godin Using great content to create a story for your brand will continue to be incredibly important in 2017. Creating and distributing valuable, relevant and consistent content to attract your target audience and …
With plans to expand their facilities, footprint and move onto the international stage, Empower College challenged us to re-launch their brand as a contemporary industry leader. This rebrand required an engaging new name, logo, website and all supporting documents to position the college as an industry leader. We undertook an in-depth discovery process into the current student faculty, barriers to …
With plans to expand on and extend their care services across Australia, Zest Care (formerly Sydney In-Home Care) required a brand that demonstrates their unique, customised approach. This project required us to develop a full rebrand including logo, name, responsive website and all supporting marketing materials that showcased the brand’s ethos, enabling them to stand out in a crowded market. We wanted …
The client came to us with an idea to bring ‘speciality’ community radio to local listeners through a device friendly digital platform. They required an online platform that gave various hosts the opportunity to air their shows regularly across multiple live streams whilst providing listeners with a wide selection of quality shows specific to their personal interests e.g. rugby league, …
